Something For The Ladies - Matte For Men

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Something For The Ladies

May 01, 2017 3 min read

woman's legs on the beachOver the years, I've noticed that a number of my Matte For Men products have been disappearing around the house. Not so much where the actual package went missing ... more so that the amount of product in the bottle or tube was always less then I remember there being left. "Am I getting senile?" I often wondered, or was there actually a thief that craved effective men's skincare prowling around my neighborhood?  (maybe both???) After years of investigation and hiring multiple private eyes to get to the bottom of this vexing case, the solution hit me like a ton of bricks: My wife of 13 years was causally using my Matte For Men products without mentioning it to me. I guess she was particularly fond of our shave gel as that seemed to disappear the quickest. And so the tale of discovery and smooth legs begins ...

About a year ago, my wife Rachel, mentioned that she loved the way Matte For Men Antioxidant Shave Gel worked when shaving her legs, underarms, and bikini area. She appreciated that it eliminated irritation and ingrown hairs in those areas as she couldn't find any other women's products that did that so effectively. After she mentioned this to me, I took a look back at our sales history and did in fact notice that there were a bunch of orders for our shave gel from women. I always just assume that they were purchasing it for their husbands or boyfriends, never really considering that they were purchasing it for their own use. Rachel also mentioned that there were some changes she would make in order to make it perfect for a women's skin. At that point I made it clear that if she wanted to make those changes, she would indeed have to launch her own brand as I have my hands full with just worrying about keeping men's skin healthy and happy. I didn't think that she would take the fleeting idea seriously, but before I knew it, all she wanted to do was talk "skincare" and she began working on her own new shaving item. After months of hard work and product development, Brazilian Bare Shave Syrup was indeed born and I have to say she did an incredible job with the final product (and, no, not just because I am married to her).

Brazilian Bare began selling just  few weeks ago as a 'soft" launch and the reviews are beginning to roll in ... all incredibly positive. I must admit that I am a bit envious of the quick feedback she is getting on this item but I really shouldn't be surprised. The formulation is great, it does what she intended it to do, and women seem to love the fact that it is unlike any other shave product on the market.

So while Matte For Men Antioxidant Shave Gel may lose a few of our female customers, I know that they are still in "good hands" with Brazilian Bare! In fact, I encourage you to learn more about her story and product at because, at the end of the day, its all about helping men (and now women) have the best skin possible (plus...she's my wife, a great mother, and now, the creator of an amazing shave product for women). 



Now back to men's skincare...